Posts on Threads can be 500 characters long and can contain photos, links and videos (up to 5 minutes length). Twitter which started with 140-character limit in 2006, currently provides 280-character limit for posts. At this point the platform is available as mobile apps for Android and iOS only.
This screenshot shows how the profile page looks like the on the Android app.
The announcement from Instagram is here.
Facebook's press release about the launch is here.
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