In this context, it is essential to recognize that the aggregation of personal preferences and browsing history of ordinary users is consolidating within the databases of a single company. This aggregation enables the correlation and analysis of vast amounts of private information. While this information is already scattered across the internet, the concern arises from its gradual centralization under the control of a single private entity. The potential consequences for our personal and private data in relation to our browsing experiences are a matter of concern.
One notable outcome of this centralization is the potential for the company to offer more integrated, personalized, and localized services to its users. This aspect is particularly intriguing in the current landscape of internet search dominated by companies like Google.
Wired writes Google To Drop $100 Million On Feedburner here. BetaNews reports Google to Acquire Feedburner for $100 Million here.
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