The demonetization in India took place on 8 November 2016, when Prime Minister Narendra Modi
announced that ₹500 and ₹1,000 currency notes would cease to be legal tender with immediate effect. This move aimed to
curb black money, tackle counterfeit currency, and push the country toward digital transactions. Today, 22 September
2016, the HDFC Bank sent out an email to all its customers titled, "A message on demonetization", recognizing the
turmoil with cash shortages and endless queues, but it also presented a vision of the future of digital banking in
India.
The e-mail note from HDFC Bank which is undersigned by the Managing Director is below
for remembrance.
Dear XXXX,
We truly appreciate your co-operation and patience during this period of transition.
It is necessary that we all understand that the country is moving towards reduced
usage of cash. Going forward, ‘Digital’ banking is a joint effort between the Government, banks and customers.
Fundamentally, the aim is to ensure that a customer is not inconvenienced on account
of not carrying cash. We, at HDFC Bank, feel this is a laudable objective which will provide benefits to the economy
and people in the long run.
Just to list out a few:
- Demonetisation is almost a necessity to root out counterfeit notes which have a
direct correlation with terror funding and other fraudulent activities.
- If a country is to progress we cannot have less than 10% of the population paying
Income Tax. An effort is being made to ensure that people conduct their business in a fair and transparent manner.
Increased ‘Digital’ transactions will not only provide convenience to the customers but will also root out
corruption and bring down the cost of banking services.
- It is imperative that the savings of individuals and businesses are used to spur
investments. It is further necessary that most of the currency in circulation is moving through the banks rather
than being stored at various places in an unproductive manner. This will give banks the capacity to lend and also
to bring interest rates down in order to spur investment and be competitive.
- A study by MasterCard shows that the cost of using cash i.e. printing,
transporting, storage, soiled notes, etc. is almost 1.5% of GDP. The move to ‘Digital’ transactions, through the
Banking System will not only benefit the customer but also the economy through lowering of cost.
- We also need to bring to semi-urban and rural India the convenience of dealing
‘Digitally’ and getting services/ loans at competitive rates.
We, at HDFC Bank, have been working to use Technology and Connectivity to provide
you with the most convenient service at the best price. Specifically:
- We have reduced our turnaround time (TAT) on all kinds of loans (Personal Loans,
Auto Loans, Loans Against Shares, Consumer Durable Loans, etc.) to between 10 seconds to 3 hours. We have also
made it convenient for you to apply through any access channel i.e. MobileBanking, NetBanking or the branch
- We have developed products to make payments of all kinds most convenient. In fact
it is more convenient to pay through us rather than Wallets. You first have to transfer money to a Wallet and then
pay.
- In our case you can pay at the click of a button:
- Bills: Mobile, Electricity, DTH, Gas, Landline
- Travel: Cabs, Bus, Train, Air
- Entertainment: Movies and Dining
- Shopping: Groceries, Apparel, Electronics, Home Appliances, etc.
- All banking transactions: Pay salaries to employees, apply for loans, buy and
sell shares, business transactions through ENet, Trade on Net and Mobile for trade transactions, SME portal for
small and medium enterprises
- Virtual relationship management available 24x7 over phone and through your mobile
banking app.
Over and above all these, you can do all your banking transactions from the
convenience of your own home. To do this follow three simple steps:
Step 1: Download our Mobile Banking app from Apple Store or Google Play Store
or Windows App Store.
Step 2: Get started immediately by logging in with your Customer ID and
Password known to you/ given to you by the bank. You could also set a quick access PIN on your own very easily.
Step 3: Get the power of the bank in your hands from quick links to all our
apps- PayZapp, HDFC securities, Chillr, AutoPedia, InvestTrack and deals and discounts through SmartBuy.
Through over 125 transactions on the MobileBanking app and various other apps, you get
access to world-class services, deals and discounts.
Please help us and help yourselves because you will not only get convenience
(recognizing that going from one place to another in any city of any size involves pain and time) but also get some
of the best prices for items purchased by you from the convenience of your home. Moreover, if you use our card, you
will also get points which you can redeem for air tickets and other rewards of your choice.
Over and above all this, you are 100% safe and secure as our apps and digital products
are designed with the most stringent security protocols using the latest security tools, so you can use them without
worrying.
So, here’s HDFC Bank bringing you convenience, at a competitive price, backed by
robust processes, integrity and care for the customer.
I would like to conclude by saying that we must recognize the direction in which
banking and payments is moving, and it is in your interest, as well as, of all institutions and the country, to
actively use ‘Digital’ services. If you’d like to know more about going Digital or for any queries/feedback, please
email us at GoDigital@hdfcbank.com. Let us hope we are able to make your life simpler.
Warm regards,
Aditya Puri
Managing Director
