Wednesday, January 6, 2010

Visualizing Search Volume Patterns at Google's Insights for Search

Google has some cool new visualization tools up at Insights for Search. It lets you compare search volume patterns across specific regions, categories, time frames and properties.

This chart shows the interest trends for the Firefox web browser over a time period. [view directly at Google Insights for Search]



How it works? In their own words, "Google Insights for Search analyzes a portion of worldwide Google web searches from all Google domains to compute how many searches have been done for the terms you've entered, relative to the total number of searches done on Google over time. You can choose to see data for select Google properties, including Web search, Images, Product search, and News search.

This one compares the changing trends for the Firefox and Internet Explorer web browsers. [view directly at Google Insights for Search]



People from a wide range of professions and interests would find applications for this type of analytical data. Whether you are a CEO, marketing professional, author or a blogger, market research pays - for it tells you what people in various population segments are looking for.

The chart below shows popular searches related to Firefox that people make. [view directly at Google Insights for Search]



Hit the links provided to view the charts directly at Google Insights where you can build your own customized version and also get the code for embedding them in your website, or get a link to share.

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