Google Surpasses Microsoft as the World's Most Valuable Brands

Google has surpassed Microsoft as the world's top-ranked brand, with General Electric, Coca-Cola, and others following. Factors like corporate responsibility and expansion into emerging markets contributed to brand recognition. China Mobile topped the list for non-U.S. brands. The rankings were based on financial data and interviews with a million consumers. Google's rise highlights its word-of-mouth promotion approach, while Microsoft slid despite a massive marketing campaign for Windows Vista. Apple and Starbucks saw significant improvements, while Intel, Home Depot, and Dell declined in the brand rankings. A Reuters article is available here.